How a spa can help hotels to multiply profitability?


(Part 1 in a series of 5 of how a spa can help you boost revenue)

The wellness sector has seen tremendous growth in the past few years. With the increase in number of players entering the market, hotels have extended their services to offer luxe spa experiences at their properties. And this holistic service has clearly contributed to a healthy profit for the hotel.

Extended research and my interactions with around 600 hotel experts further proves the importance of a spa as an integral part of the hotel experience. Findings from studies of hotels across the world shows that 25-30% of their revenue comes from the spa alone. This takes care of their operational cost in the lean period when occupancy is low.

Today guests are looking for wholesome getaways that cater to the overall well-being. Along with a world-class stay, exquisite culinary offerings, being able to relax and soothe their senses is a key ingredient in choosing a hotel.

Given that enhancing guest experiences is the key to revenue generation for the hospitality industry, they should pay greater attention to offering an entire package.

This is where inclusion of a spa at a hotel plays  a pivotal role. Spas cater to all of the senses, touch included. If it’s designed wisely, then all five senses are satisfied. The guests therefore, are well-looked after.

It is observed that most hotels are centred around four senses (smell, vision, taste and hearing) only. The fifth sense(touch) remains untouched. Hence the guest experience remains incomplete.

As we are aware, hormones acting minutely within the body can spark emotions inside a human being in a fraction of a second. Hence it’s easy to detect if a person is sad, happy, or uneasy.

Hotels can anticipate guest emotions and feelings and offer their clients comfortable, relaxing packages.

Spas should be designed to create that holistic ambiance. The entrance to the spa can be infused with certain aroma, calming interiors that sets the mood, a healthy herbal beverage to taste once they enter, with soft music in the background can be done. This can greatly improve customer satisfaction from the first step.

Spas not only help hoteliers with overall revenue generation, but the benefits can trickle down to other departments as well. It is a known fact that all that pampering treatment at the spa can make you hungry after a relaxing session. F&B outlets within a hotel can rise to meet this customer demand.

But this dual facility, spa treatment and food is not only beneficial for in house guests, but those living in the vicinity as well. This indirectly helps in acquiring new leads of customers from the surrounding areas.

At many hotels there’s been a rise in demand for food and beverage from outside guests. They look for a place to eat and of course they would prefer a place that’s nearby.

Hence spas located inside the hotel can be used as a powerful marketing tool and can enable hotels multiply their revenues. An effective strategy designed by the marketing team can reap long term benefits and consolidate the brand presence in the industry.

Prashant Kumar